
Are you prepared to get maximum value for your business?
With EVRS, you will be.
The training, talent and tactics you need to play in the big leagues.

It’s no mystery why private equity might be interested in your company: you’re great at what you do. The problem is, private equity firms are great at what they do too – and what they do is buy and sell companies all day long.
You wouldn’t expect a weekend basketball player to score against an NBA all-star. So why would you go one-on-one against a seasoned PE firm? They have the experience, resources and insight of proven professionals, while you’re doing this for the first time. With the odds stacked like that, how likely are you to walk away with the best possible deal? That’s where Samson Partners Group and our Exit Value Realization System come in.
We’re from the arena, not the stands – closing hundreds of successful transactions ourselves – so we know exactly how private equity thinks, what they value and what makes them say yes.
We’ve helped dozens of business owners like you position their companies for successful, highly rewarding exits.
When you partner with Samson, you gain seasoned advisors who anticipate every move, uncover hidden value and coach you through every step of the process. And when you put our proprietary EVRS into practice, you can be confident that your business is fully optimized before you enter the negotiation room, turning potential weaknesses into leverage. From detailed financial modeling and targeted buyer outreach to strategic storytelling that brings your strengths to life, we make sure private equity sees the full worth of what you’ve built.
With Samson Partners Group in your corner, you’re not just playing with the pros – you’re competing at their level.
What is EVRS?
To sell at the highest price and with the most favorable terms, you need to look at things from the buyer’s perspective. We should know. We’ve done it hundreds of times, so we understand exactly what makes buyers jump at an opportunity – and what makes them walk away. Our EVRS shows you how to position your business to make it as appealing as possible and get the most satisfying exit you could hope for.
Making What's Hard Easy

Ask anyone who’s sold a business, and they’ll tell you: every part of the process is hard. Taking an honest look at your company’s strengths and weaknesses is hard. Understanding what buyers are really looking for is hard. Making the changes needed to meet those expectations is hard. Negotiating is hard. And getting the person across the table to actually sign the deal? That’s the hardest part of all.
The truth is, deals can fall apart for countless reasons. No matter how well you’ve structured your company or how close you’ve come to the finish line, if you don’t cross it, there’s no value realized. That’s why the “realization” in Exit Value Realization System matters so much. Because until the deal is done – until the funds hit your account – all the preparation and effort in the world don’t mean a thing.
The "system" part of EVRS is every bit as important. When you implement EVRS, you’ll be following a series of specific steps – a start-to-finish program – that will help you tackle all the hard parts with confidence and make a successful close a reality.
How to Engage with Samson Partners Group
So how do you put Samson Partners Group and our EVRS to work for you? Choose an approach that makes the most sense for your company, your level of expertise, and your degree of comfort with the business sales process.
EVRS DIY
Begin by reading The Owner’s Manual: Why, When, and How to Sell Your Business to Private Equity to map your path forward, then take our free self-assessment to start down the road toward a successful sale. All the tools are there for you to take control of the process, avoid costly mistakes and capture the full value of what you’ve built.
EVRS COACHING
If what you need is hands-on guidance to unlock the full value of your business, Samson Partners Group provides direct, in-person executive coaching from seasoned professionals. They’ve played at the highest level and bring that talent down to you, so you can plan strategically, take decisive action and execute with the confidence that drives measurable results and lasting value.
EVRS COACHING+
For companies seeking deeper operational support, Samson Partners Group is your one-stop resource for building and strengthening leadership. We place proven CEOs, Presidents, COOs and CFOs who bridge gaps, integrate seamlessly and drive value from within, while also helping you recruit new talent and develop the leaders you already have. From coaching to placement to performance development, we provide the people, insights and structure to maximize your company’s worth.
How to envision selling your company
Just like real estate, there are multiple factors that drive the valuation of a business. EVRS is designed to help you understand which of those factors are worth working on and what degree of investment makes sense for you to realize the exit you want.
We start with three basic questions: Where are you now? Where do you want to go? And what’s the best way to get there? Most owners already have the answers to the first two. It’s the third question that trips them up – and that’s where EVRS comes in.

$250,000 Home Value

What moves your value?
The EVRS Levers.
Foundations → Vision
Roof → Leadership
Kitchen → Operational Excellence
Windows → Financials
Electrical → Revenue
Plumbing → Tech, Data & Marketing
Additions → M&A

$600,000 Home Value

$250,000 Business Value
$2.5 Million Business Value
Our Process
We’re here to support you through every step of the sales process, from initial exploration to post-sale transition, with an obsessive focus on ensuring that you secure maximum value for everything you’ve built.
Baseline, Goal Setting and Future State
What is the exit goal? Baseline the organization, create a plan, gain alignment, and execute
Implement
Implementation of the EVRS process to create value
Position
Determine the best path for the company to realize the exit they want

Exit
Value realized
Nobody Knows Private Equity Like Us. Use that knowledge to your advantage.
200+
PE firms we've worked with
Getting started...
Get your copy of The Owner's Manual today, and explore our EVRS page to learn more about how to use our Exit Value Realization System. If you'd like to speak with us in person, fill out the form to start a conversation about how we can help you maximize your exit value.


