
We're from the
arena...
not the stands
We are...
Holistic
Partners
We work like we’re a part of your team, not just consultants. We’ve been in your shoes before, and we know that business is personal. This is life – your life – and we’re here for you every step of the way.
Relentless
Competitors
We’re relentless competitors with a deep desire to win. We constantly push the limits, raising the bar for ourselves and helping others achieve more than they ever thought possible.
Optimistic
Realists
We understand how the world works, but we’re still wildly optimistic about what we can achieve together. We’re gritty realists who know how to drive real value in the real world.
...we've been in your shoes and know how to get you where you want to go.
Meet the team...

Seth Deutsch
Whether it is in the boardroom or the locker room, Seth Deutsch is passionate about coaching — and leading his teams to a win. He is a growth leader, operating partner, board member and CEO with a track record of delivering profitable growth for private equity-backed family-owned and public companies. Seth founded Samson Partners Group to help other founders and CEOs achieve their goals, and he’s incredibly fortunate to be in service to tremendous leaders.

Jordan McMillian
Jordan joined Samson having earned a reputation for results-driven executive leadership at a number of professional services organizations. She specializes in operational excellence and transformational programs and “back-to-basics” business disciplines. She frequently serves as COO for professional services companies across North America, most recently in Legal Services and Construction.

Gary Baughman
Gary has enjoyed a career in the engineering, construction, operations, and environmental services industry for the better part of 40 years. With roles in finance, sales, marketing, operations, and executive management. Currently Gary serves as Operating Partner for Crescendo Capital Partners and Executive Director for Watermill Group, both of whom are independent private equity firms investing in the lower middle-market.

Ed Cettina
Ed has spent 34 years in the commercial design and construction industry, holding various positions including Global Chief Operating Officer of AECOM’s Building construction business. His current roles include Chairman of the Board of Roofed Right America (commercial roofing), a board director for a confidential residential roofing platform and as an advisor to several privately held businesses in the design and construction industry.

Jim Walsh
Jim is a seasoned global executive with a track record of growing and improving businesses based on an investment value creation plan. He currently serves as an independent board member for GBA Companies and an advisory board member at Smart City Works and the STRAAM Group. Jim is currently the CEO of Intercool USA, a leading industrial refrigeration company servicing the food & beverage and healthcare industries.

John Barrett
John Barrett is executive director of ISSA, the worldwide cleaning industry association, with more than 10,000 member companies in 105 countries. Barrett began his tenure as ISSA executive director in 2015. Prior to ISSA, Barrett served as vice chair of SMS Assist, a Pritzker Ventures company that developed a highly disruptive technology platform that revolutionized facility services at more than 140,000 sites in the United States.

Chris Santiago
Chris has spent more than 25 years creating investor value for start-up to Fortune 500 companies—pairing real-world results with a passion for growing people and global organizations. Chris serves as CEO and board member of RUI Construction, a Great Range Capital portfolio company. He has held positions on private company and nonprofit boards, including Tricoci, Chicago Cares, Chicago Foundation for Education, and Fund for Teachers.

Samson
Samson – Sammy to his friends – was a sweet King Charles Cavalier Spaniel. The biblical Samson was a legendary warrior and judge who had superhuman strength, and he used the jawbone of an ass to slay thousands of adversaries. Samson Partners Group’s Sammy is similarly powerful and just. He has the might of a giant and the heart of a cavalier. On his cape he wears the crest of the two jawbones, signifying that we go to war with you, in partnership. Yeah, we know we’re a little different, but we like it that way.
Nobody Knows Private Equity Like Us. Use that knowledge to your advantage.
200+
PE firms we've worked with
Getting started...
Get your copy of The Owner's Manual today, and explore our EVRS page to learn more about how to use our Exit Value Realization System. If you'd like to speak with us in person, fill out the form to start a conversation about how we can help you maximize your exit value.


